li44 Privacy Policy

1. Introduction

This Privacy Policy describes how li44 ("we", "us", or "our") collects, uses, stores, and protects the personal information of users ("you" or "your") who access or use our online betting and casino platform at https://li44.pro. We are committed to safeguarding your privacy and handling your personal data with transparency, integrity, and in accordance with applicable data protection principles.

By registering an account, accessing, or using any feature of li44, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein. If you do not agree with any part of this policy, you should discontinue use of the platform immediately. This Privacy Policy should be read in conjunction with our Terms & Conditions, which together form the complete agreement governing your use of li44.

2. Information We Collect

To provide you with a full, personalised, and secure experience on li44, we collect several categories of personal information. The exact data collected depends on how you interact with our platform and the services you use.

Identity & Account Information

• Full legal name, date of birth, and gender (for age verification and KYC compliance).
• Email address and mobile phone number (for account communication and two-factor authentication).
• Residential address, city, and country — Bangladesh players may be asked for Dhaka, Chittagong, Sylhet, or other division-level location details.
• Government-issued photo identification (National ID card, passport, or driver's licence) for KYC verification.
• Username and encrypted password for platform access.

Financial & Transaction Information

• Mobile financial service account references for bKash, Nagad, and Rocket (used solely to process deposits and withdrawals — we do not store your full MFS PIN or password).
• Deposit and withdrawal history, transaction amounts in BDT, and payment method used for each transaction.
• Bonus claims, wagering activity, and account balance history for compliance and audit purposes.

3. Technical & Usage Data

When you visit and use li44, our systems automatically collect certain technical information about your device and browsing activity. This data is used to ensure the platform functions correctly, to detect fraud, and to improve our services for players across Bangladesh. The technical data we collect includes:

• IP address and approximate geolocation (country and region level only — we do not collect precise GPS coordinates).
• Device type, operating system, browser version, and screen resolution.
• Pages visited on li44, time spent on each page, click-through patterns, and referring URL.
• Session duration, login timestamps, and frequency of platform access.
• Error logs and crash reports used to diagnose and resolve technical issues.

4. How We Use Your Information

li44 uses the personal data we collect strictly for defined, legitimate purposes. We do not use your data for any purpose that is incompatible with the reasons it was originally collected. Our primary uses of your data are as follows:

Account Management & Service Delivery

We use your identity and contact information to create and manage your li44 account, verify your age and identity in compliance with our 21+ policy, process your deposits and withdrawals via bKash, Nagad, and Rocket, and deliver the core features of our betting and casino platform to you.

Security & Fraud Prevention

Technical data including IP addresses, device fingerprints, and session logs are analysed by our security systems to detect suspicious behaviour, prevent unauthorised account access, identify duplicate accounts, and investigate potential instances of money laundering, bonus abuse, or collusion. This processing is carried out in the legitimate interest of protecting the integrity of li44 and the safety of all our players.

Communications & Customer Support

We use your email address and phone number to send you transactional notifications (deposit confirmations, withdrawal updates, security alerts), respond to your customer support queries, provide updates about changes to our Terms or Privacy Policy, and — where you have provided consent — send you promotional communications about bonuses and new games. You may opt out of promotional emails at any time by contacting [email protected].

5. Sharing Your Information

li44 does not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, to deliver our services effectively and meet our legal obligations, we may share your data with a limited set of trusted partners and authorities under strict confidentiality and data protection agreements:

• Payment processors — bKash, Nagad, and Rocket receive only the data necessary to authenticate and complete your financial transactions. They operate under their own data protection policies and are bound by their regulatory frameworks.
• Game content providers — third-party casino game studios (including Pragmatic Play, Evolution Gaming, Spribe, Ezugi) may receive anonymised session data to facilitate gameplay, resolve technical disputes, and provide RNG audit trails.
• Identity verification partners — KYC service providers may receive your identification documents to perform age and identity checks. These partners are contractually bound to handle your data securely and confidentially.
• Regulatory and law enforcement authorities — we may be legally required to disclose certain personal data to competent authorities, courts, or government bodies in response to lawful requests, investigations, or to comply with anti-money laundering obligations.

6. Cookies & Tracking Technologies

li44 uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, analyse platform performance, and deliver relevant content. Cookies are small text files stored on your device when you visit our site. We use the following categories of cookies:

• Essential cookies — strictly necessary for the platform to function. These include session authentication tokens and security cookies. Disabling them will prevent you from logging in or using core features.
• Performance cookies — collect anonymised data about how users navigate li44, which pages are visited most, and where errors occur. This helps us continuously improve the platform experience for all Bangladesh players.
• Functionality cookies — remember your language preference, display settings, and account preferences so you do not need to reconfigure them on each visit.
• Analytics cookies — help us understand aggregate user behaviour patterns across our platform so we can make data-driven decisions about new features, game categories, and promotions relevant to the Bangladesh market.

7. Data Security

Protecting your personal data is a top priority at li44. We implement a layered, defence-in-depth security architecture designed to guard against unauthorised access, accidental loss, disclosure, alteration, or destruction of your information.

Encryption

All data transmitted between your browser or mobile app and our servers is encrypted using TLS (Transport Layer Security). Your account password is stored as a hashed value using a modern cryptographic algorithm — our staff cannot view your plaintext password at any time. Financial data including mobile financial service references are tokenised so that full account details are never stored on li44 servers in a recoverable form.

Access Controls

Access to your personal data within li44 is strictly limited to authorised personnel who need it to perform their job functions. All staff with access to personal data are subject to confidentiality obligations. Access logs are maintained and regularly audited. We apply the principle of least privilege — no employee is granted broader data access than their role requires. In the event of a data breach that is likely to result in a high risk to your rights, we will notify affected users without undue delay.

8. Your Rights & Choices

li44 respects your rights over your personal data. Depending on applicable law, you may be entitled to exercise the following rights at any time by contacting us at [email protected]:

• Right of access — you may request a copy of all personal data we hold about you, along with information about how it is being used.
• Right to rectification — if any personal data we hold about you is inaccurate or incomplete, you have the right to request correction or completion without undue delay.
• Right to erasure — in certain circumstances you may request deletion of your personal data. Note that we may need to retain some data to comply with legal obligations (e.g. anti-money laundering record-keeping requirements).
• Right to restrict processing — you may ask us to suspend processing of your personal data in specific situations, for example while you contest its accuracy.
• Right to withdraw consent — where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, email us at [email protected] with the subject line "Data Rights Request" and a description of your request. We will respond within 30 days. We may need to verify your identity before processing your request to ensure we protect your data from unauthorised access.

9. Data Retention

li44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. The retention periods we apply are as follows:

Active Account Data

We retain all account profile information, transaction records, and gameplay history for the duration of your active account relationship with li44. This data is necessary to operate your account, process transactions, and comply with our legal obligations.

Closed Account Data

Following account closure, we retain your identity verification documents, transaction records, and account history for a minimum of five (5) years to meet anti-money laundering record-keeping obligations and to resolve any disputes that may arise after closure. After this period, data is securely deleted or anonymised.

Marketing Data

If you have opted in to promotional communications, we retain your contact preferences until you withdraw consent or request removal. You may unsubscribe from marketing emails at any time by contacting [email protected].

Technical Logs

Server logs, error reports, and session data are retained for a maximum of ninety (90) days for security monitoring and fraud detection purposes, after which they are automatically purged from our systems.

10. Children's Privacy

li44 is strictly an adult-only platform. We do not knowingly collect personal data from any individual under the age of 21. Our registration process includes age verification steps, and we reserve the right to request additional proof of age at any time. If we discover that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on li44, please contact us immediately at [email protected].

• Do not allow minors to access your li44 account or use your registered device for gambling purposes.
• If you share a mobile device with family members, ensure your li44 session is logged out when not in use and your login credentials are kept private.
• li44 may use IP geolocation and device fingerprinting as additional safeguards to detect underage access attempts.

Parental controls and filtering software are recommended for households in Bangladesh where minors may have access to internet-connected devices.

11. Third-Party Links & Services

The li44 platform may display references to third-party game providers and payment services. These third parties operate their own platforms under their own privacy policies and data protection frameworks. li44 is not responsible for the privacy practices of third-party providers. We recommend that you review the privacy policies of any third-party service you interact with directly.

Payment services such as bKash, Nagad, and Rocket are operated independently by their respective organisations. When you initiate a payment through these services, you are subject to their terms of service and privacy policies in addition to ours. li44 only receives confirmation of successful or failed transactions; your full financial account credentials remain with your chosen payment provider at all times.

12. Changes to This Privacy Policy

li44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, new services, or applicable legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users by email. Your continued use of li44 after any changes are published constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically. The current version will always be accessible at https://li44.pro/privacy-policy.

13. Governing Law

This Privacy Policy and all data processing activities carried out by li44 are governed by generally accepted principles of international data protection law. li44 is committed to maintaining fair information practices that respect the rights of our users across Bangladesh and internationally. In the event of any dispute relating to this Privacy Policy, li44 will first attempt to resolve the matter through direct communication. For unresolved matters, please contact us at [email protected].

14. Contact Our Privacy Team

If you have any questions, concerns, or requests relating to this Privacy Policy or how li44 handles your personal data, our privacy team is available to assist players across Bangladesh — from Dhaka and Chittagong to Sylhet, Khulna, Rajshahi, Rangpur, and beyond. Please contact us at [email protected] (plain text only — not a clickable link) with the subject line "Privacy Enquiry". We aim to respond to all privacy-related queries within 5 business days during Bangladesh Standard Time (BST, UTC+6) working hours.